CA Privacy Notice
Your privacy is our priority.
Learn how we collect, use, and protect your information.
Privacy Information for California Residents
If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with the following additional information about: (1) the purpose for which we use each category of “personal information” (as defined in the CCPA) we collect; and (2) the categories of third parties to which we (a) disclose such personal information for a business purpose, (b) “share” personal information for “cross-context behavioral advertising,” and/or (c) “sell” such personal information. Under the CCPA, “sharing” is defined as the targeting of advertising to a consumer based on that consumer’s personal information obtained from the consumer’s activity across websites, and “selling” is defined as the disclosure of personal information to third parties in exchange for monetary or other valuable consideration. As discussed in the "Online Analytics and Advertising" section above, our use of third-party analytics services and online advertising services may result in the sharing of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information) in a way that may be considered a “sale” or "sharing" under the CCPA.
The following chart details these activities:
|
Category of Personal Information |
Categories of Third Parties to Which Ascend Discloses this Personal Information for a Business Purpose |
Categories of Third Parties to Which Ascend “Shares” or "Sells" this Personal Information |
|
Contact and account identifiers |
Affiliates; Researchers; Your Employer/Institution; Social Networks; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
Advertisers and Ad Networks; Social Networks |
|
Online/device identifiers |
Affiliates; Advertisers and Ad Networks; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
Advertisers and Ad Networks; Social Networks |
|
Internet or similar network activity |
Affiliates; Researchers; Your Employer/Institution; Advertisers and Ad Networks; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
Advertisers and Ad Networks; Social Networks |
|
Commercial and financial information |
Affiliates; Your Employer/Institution; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
We do not “share” or "sell" |
|
Sensory information (e.g., photos and videos of you) |
Affiliates; Researchers; Your Employer/Institution; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
We do not “share” or "sell" |
|
Demographic information |
Affiliates; Researchers; Your Employer/Institution; Advertisers and Ad Networks; Social Networks; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
Advertisers and Ad Networks; Social Networks |
|
Geolocation information |
Affiliates; Researchers; Your Employer/Institution; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
We do not “share” or "sell" |
|
Professional or employment-related information |
Affiliates; Researchers; Your Employer/Institution; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
We do not “share” or "sell" |
|
Educational information |
Affiliates; Researchers; Your Employer/Institution; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
We do not “share” or "sell" |
|
Protected classification information |
Affiliates; Researchers; Your Employer/Institution; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
We do not “share” or "sell" |
|
Inference information |
Affiliates; Advertisers and Ad Networks; Social Networks; Service Providers; Entities for Legal Purposes; Entities for Business Transactions |
Advertisers and Ad Networks; Social Networks |
For more information about each category of personal information, sources of such personal information, purpose of use, and the third parties to which we disclose or share information, please see the “Information we Collect and Its Sources” , “Online Analytics and Advertising,”, “How We Use Your Information,” and “How We Disclose Your Information” sections above.
Your Choices Regarding “Selling/Sharing.” You have the right to opt out of our sale/sharing of your personal information for purposes of online analytics and advertising by clicking here. To opt out of the offline disclosure of your information to third parties for these purposes, please contact us using the information in the "Contact Us" section below. You will need to exercise your opt out rights for each Ascend Service you use, and on each browser and device you use to access such Services.
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, we recognize such preference in accordance with applicable law.
Sensitive Information. The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA.
Notice Concerning Do Not Track. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our websites for third party purposes, and that is why we provide the variety of opt-out mechanisms listed above. Some web browsers offer users a “Do Not Track” privacy preference setting in the web browser. We do not currently recognize or respond to browser-initiated Do Not Track signals. Please note that Do Not Track is a different privacy mechanism than the “Global Privacy Control” browser choice referenced above, which is a browser-based control that indicates whether you would like to opt out of the disclosure of your personal information for certain purposes.
Retention of Your Personal Information. Please see the “Data Retention” section above.
Financial Incentive Programs. The Services may offer opportunities to receive certain services or benefits such as discounts or free trial services, which may require the provision of personal information. Such opportunities could be considered “financial incentives” under California law (each, an “Incentive Program”). When you participate in an Incentive Program, you will be asked to agree to the terms of that Incentive Program and may revoke your participation depending on the Incentive Program. To the extent we can determine the value of your information, we consider the value of providing you with a more personalized experience as well as the expenses we incur in providing Incentive Programs that are reasonably related to the costs associated with offering the Incentives.
California “Shine the Light.” California residents can also request a list of all the third parties to which we have disclosed certain personal information (as defined by California’s Shine the Light law) during the preceding year for those third parties’ direct marketing purposes. California residents may contact us using the contact information provided below. In the body of your request, you must include: “California Shine the Light Request”, your name, a current California address including street address, city, state, and zip code, as well as sufficient information for us to determine if the law applies to you. You will need to attest to the fact that you are a California resident. We will not accept requests by telephone, email, or facsimile, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information.